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Yasmine Khosrowshahi
@yasminekho
I distilled my 4 years of marketing lessons into minimalistic visuals.

1. Sell Benefits. Not features.
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Yasmine Khosrowshahi
@yasminekho
2. Scarcity drives demand.
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Yasmine Khosrowshahi
@yasminekho
3. People don't care about your product. They care about what your product can do for them.
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Yasmine Khosrowshahi
@yasminekho
4. Marketing is not about which product you sell.
Marketing is about which story you tell.
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Yasmine Khosrowshahi
@yasminekho
5. What do you think you need to create content
V/S
What do you actually need to create content
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Yasmine Khosrowshahi
@yasminekho
6. Attract the audience with short-form content.
Keep the audience with long-form content.
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Yasmine Khosrowshahi
@yasminekho
7. Selling prevention is hard. Selling a cure is easy.
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Yasmine Khosrowshahi
@yasminekho
8. Do not order them to buy your stuff. Show them a dream.
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Yasmine Khosrowshahi
@yasminekho
9. Don’t confuse your customers with too many options.
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Yasmine Khosrowshahi
@yasminekho
10. Your product should complete your customer’s life.
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Yasmine Khosrowshahi
@yasminekho
11. Good hook with average content goes viral.
Average hook with good content flops.
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Yasmine Khosrowshahi
@yasminekho
12. Big money is made by selling status.
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Yasmine Khosrowshahi
@yasminekho
I hope you've found this thread helpful.

Follow me @yasminekho for more.

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