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MATT GRAY
@matt_gray_
I’m 33.

When I was young, I wasted years drinking, smoking, and chasing things that don’t matter.

Learn from my mistakes.

13 life lessons at 33 I wish I knew at 23:
MATT GRAY
@matt_gray_
Prioritize Nature

Nature is your greatest mentor.

National Parks are your best friend.

• Get outside daily
• Take your shoes off and ground yourself
• Never stop exploring what the planet has to offer

Nature’s not a day out.

It’s home.
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MATT GRAY
@matt_gray_
Remove Negative People

Negative energy infects your spirit.

It’s a silent killer.

Identify negative people with this simple test:

After meeting someone, do I:

• Feel full of energy?
• Feel drained?

The 1st ones belong in your life.

Ruthlessly cut out Energy Vampires.
MATT GRAY
@matt_gray_
Attention is the New Oil…

…and your personal brand is the pipeline.

You’ll attract:

• Connections
• Community
• Clients

On autopilot by growing your audience.

Expand your luck surface area and become a magnet for opportunities.
MATT GRAY
@matt_gray_
Learn Aggressively

Never stop upgrading your skills:

• Video
• Funnels
• Leadership
• Storytelling
• Copywriting
• Sales systems

If you want to fail in life, act like you know it all.

Be a lifelong student.
MATT GRAY
@matt_gray_
Storytelling is a Vehicle for Transformation

Everything is storytelling:

• Sales
• Hiring
• Marketing

Master it by:

• Using storytelling frameworks (e.g. the Hero’s Journey)
• Study the 7 fundamental human emotions
• Reading great works of literature
MATT GRAY
@matt_gray_
Build Leverage Daily

Leverage is your ticket to freedom.

• Build products people love
• Hire people better than you
• Let your Founder Flywheel go crazy
• Create scalable systems using automation

Use leverage to steal back your time and live your life.
MATT GRAY
@matt_gray_
Vulnerability Wins

Vulnerability is a superpower.

It’s the birthplace of:

• Love
• Community
• Connections

Be real and open your heart.

It’s not a weakness - it’s the strength of warriors.
MATT GRAY
@matt_gray_
Get 1% better every day…

…and be 37x better by the end of the year.

Make the 8th wonder of the world (compounding) your greatest weapon.

Consistency is the fuel that propels you.

A little pain today for a world of joy tomorrow.
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MATT GRAY
@matt_gray_
Community is your Superpower

Engagement and content is the way you use it.

Find community by unapologetically being you:

• Embrace your weirdness
• Find your 1,000 raving fans
• Build your tribe of non-conformists

Community is your salesperson that never sleeps.
MATT GRAY
@matt_gray_
Apply the 80/20 rule to Everything

The 80/20 rule follows you everywhere.

Your job?

• Identify the 20% that brings 80% of the results
• Double down on it

And watch the magic happen.

It’s intangible leverage for your life.
MATT GRAY
@matt_gray_
Profit > Revenue

Revenue can be a vanity metric.

Profit is what actually enables your freedom.

Remember: Profit = Revenue - Expenses.

Increase one, decrease the other.

It’s that simple.
MATT GRAY
@matt_gray_
Healthy Body = Healthy Business

Symbiotic Success says that as you take better care of yourself, your outer world improves.

At a minimum:

• Eat well
• Meditate
• Lift weights

Entrepreneurs are marathon runners, not sprinters.

Longevity = highest ROI.
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MATT GRAY
@matt_gray_
Video is Powerful

Video is a multiplier.

It’s the secret passcode to today’s attention spans.

Master

• Ideating banger videos
• Scriptwriting
• Producing
• Editing

And let Compounding Content Systems do the rest.
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