In 2021, I became obsessed with copywriting.
• I read 16 books
• Spent 4,400 hours crushing blogs
• Wrote 326 pieces of content
Here's what matters if you want to write well:
1/ Write Like You Talk
Copywriting is a conversation.
Don't talk AT your customer.
Talk WITH your customer.
Make it fun.
Copywriting is a conversation.
Don't talk AT your customer.
Talk WITH your customer.
Make it fun.
2/ Make it Scannable
8.25 seconds is the average human attention span.
Make your copy easy on the eyes.
And you win.
8.25 seconds is the average human attention span.
Make your copy easy on the eyes.
And you win.
3/ Use Seeds of Curiosity
But there’s more.
So read on.
But I didn’t stop there.
Let me explain.
Now here comes the good part.
These are seeds of curiosity.
Use them.
But there’s more.
So read on.
But I didn’t stop there.
Let me explain.
Now here comes the good part.
These are seeds of curiosity.
Use them.
4/ Understand The Purpose of A Sentence
The purpose of this sentence is to get you to read the next sentence.
And this sentence should get you to read the next one.
And on...
And on...
Captivate people.
Every word counts.
The purpose of this sentence is to get you to read the next sentence.
And this sentence should get you to read the next one.
And on...
And on...
Captivate people.
Every word counts.
5/ Practice, Practice, Practice
Copywriting is like golf.
The more you play, the better you get.
Wake up and write. Every day.
Trust me.
You'll be a copy jedi in no time.
Copywriting is like golf.
The more you play, the better you get.
Wake up and write. Every day.
Trust me.
You'll be a copy jedi in no time.
6/ Learn from The Best
Copywriting Templates @thejustinwelsh
Copywriting Examples @harrydry
Copywriting Tweets @dickiebush
Copywriting LinkedIn @austinbelcak
Copywriting Community @gregisenberg
These 5 are the copywriting mafia.
Copywriting Templates @thejustinwelsh
Copywriting Examples @harrydry
Copywriting Tweets @dickiebush
Copywriting LinkedIn @austinbelcak
Copywriting Community @gregisenberg
These 5 are the copywriting mafia.
@thejustinwelsh @harrydry @dickiebush @austinbelcak @gregisenberg 7/ Be Authentic
You have a unique voice––use it.
Have fun expressing yourself.
Let your inner artist free.
Get started today.
You have a unique voice––use it.
Have fun expressing yourself.
Let your inner artist free.
Get started today.
That's all for today!
If you enjoyed this, follow me @matt_gray_
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If you enjoyed this, follow me @matt_gray_
I write 2 threads each week:
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Learn more here:
mattgray.xyz
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@Glittery_Liz @readwise Thanks for the love ❤️
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