@TheWildUte: Big 12 survival hinges on one ...
@TheWildUte
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Apr 03, 2026
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Big 12 survival hinges on one truth:
Unequal revenue sharing.
Not every program drives value—and pretending otherwise drags the league down. Big 12 must reward the brands that move the needle to compete.
Unequal revenue sharing.
Not every program drives value—and pretending otherwise drags the league down. Big 12 must reward the brands that move the needle to compete.