@ecomchasedimond: 5 Cognitive Biases You Can Use...

5 Cognitive Biases You Can Use to Create High-Converting Copy:

1. Zeigarnik effect:

The Zeigarnik effect states that people remember unfinished or interrupted tasks better than completed tasks.

How to use it:

Use open loops in your copy.

1) Start a story (headline)
2) Tell it w/o giving away all the details (lead)
3) Conclude it (body copy)

2. Action bias:

Action bias is our tendency to act when faced with a problem rather than when no evident problem exists.

How to use it:

When asking people to buy from you...

Tell them what will happen if they don't buy.

This will push them towards making a purchase.

3. Speak easy effect:

The Speak easy effect says that words that are easier to say are more trustworthy and valuable.

How to use it:

Avoid dictionary words in your copy.

Instead, use short, punchy, simple words.

4. Primacy effect:

The Primacy effect is our tendency to better remember the first piece of information presented to us.

How to use it:

Include the most important piece of information about your product in your headline.

This could be a promise, a benefit, or a USP.

5. Humor effect:

The Humor effect is when we remember information better because it's funny.

How to use it:

Write in a playful, conversational, and friendly tone.

You can even tell jokes if you find it appropriate.